Size and growth in 33 countries and regions, with clinical trials and research from public sources.
Market size in 2023 · growth a year to 2033
Active trials by country (ClinicalTrials.gov)
See every trial on ClinicalTrials.gov (opens in a new tab)| Place | 2023 | 2033 (projected) | CAGR | World share | Active trials | Report |
|---|---|---|---|---|---|---|
| World | $82 Bn | $170.6 Bn | 7.6% | – | 264 | Report on Herbal Supplements in Global |
| North America | $41 Bn | $77.7 Bn | 6.6% | 50% | 38 | Report on Herbal Supplements in North America |
| APAC | $17.2 Bn | $40.3 Bn | 8.9% | 21% | 93 | Report on Herbal Supplements in APAC |
| Europe | $15.6 Bn | $28.8 Bn | 6.3% | 19% | 11 | Report on Herbal Supplements in Europe |
| Latin America | $3.7 Bn | $8.4 Bn | 8.6% | 4.5% | 1 | Report on Herbal Supplements in Latin America |
| Middle East | $3.3 Bn | $7.5 Bn | 8.6% | 4% | 0 | Report on Herbal Supplements in Middle East |
| Africa | $1.2 Bn | $2.9 Bn | 9.1% | 1.5% | 7 | Report on Herbal Supplements in Africa |
| $34.4 Bn | $59.4 Bn | 5.6% | 42% | 32 | Report on Herbal Supplements in US | |
| $6.6 Bn | $15.7 Bn | 9.1% | 8% | 71 | Report on Herbal Supplements in China | |
| $6.6 Bn | $13.6 Bn | 7.6% | 8% | 6 | Report on Herbal Supplements in Canada | |
| $5.1 Bn | $11.1 Bn | 8.1% | 6.2% | 4 | Report on Herbal Supplements in Japan | |
| $3 Bn | $5.3 Bn | 5.8% | 3.7% | 3 | Report on Herbal Supplements in Germany | |
| $2.3 Bn | $4.3 Bn | 6.6% | 2.8% | 4 | Report on Herbal Supplements in France | |
| $2.1 Bn | $3.7 Bn | 5.6% | 2.6% | 2 | Report on Herbal Supplements in UK | |
| $2.1 Bn | $4.7 Bn | 8.6% | 2.5% | 1 | Report on Herbal Supplements in Brazil | |
| $2 Bn | $3.9 Bn | 7.1% | 2.4% | 1 | Report on Herbal Supplements in Italy | |
| $1.6 Bn | $3.6 Bn | 8.2% | 2% | 0 | Report on Herbal Supplements in Ecuador | |
| $1.6 Bn | $3 Bn | 6.6% | 1.9% | 0 | Report on Herbal Supplements in Spain | |
| $1.5 Bn | $4.1 Bn | 10.6% | 1.8% | 6 | Report on Herbal Supplements in India | |
| $1.4 Bn | $3.3 Bn | 9.1% | 1.7% | 0 | Report on Herbal Supplements in Saudi Arabia | |
| $1.2 Bn | $2.6 Bn | 7.9% | 1.5% | 0 | Report on Herbal Supplements in Mexico | |
| $984 Mn | $2.4 Bn | 9.1% | 1.2% | 0 | Report on Herbal Supplements in Australia | |
| $533 Mn | $1.2 Bn | 8.8% | 0.7% | 0 | Report on Herbal Supplements in South Africa | |
| $410 Mn | $936 Mn | 8.6% | 0.5% | 0 | Report on Herbal Supplements in UAE | |
| $230 Mn | $549 Mn | 9.1% | 0.3% | 7 | Report on Herbal Supplements in Egypt | |
| $180 Mn | $393 Mn | 8.1% | 0.2% | 1 | Report on Herbal Supplements in Philippines | |
| $132 Mn | $279 Mn | 7.8% | 0.2% | 3 | Report on Herbal Supplements in Malaysia | |
| $131 Mn | $300 Mn | 8.6% | 0.2% | 9 | Report on Herbal Supplements in Hong Kong | |
| $98 Mn | $216 Mn | 8.2% | 0.1% | 1 | Report on Herbal Supplements in Singapore | |
| $98 Mn | $211 Mn | 7.9% | 0.1% | 2 | Report on Herbal Supplements in Thailand | |
| $57 Mn | $132 Mn | 8.7% | 0.1% | 0 | Report on Herbal Supplements in Kenya | |
| – | – | – | – | 0 | Report on Herbal Supplements in New Zealand | |
| – | – | – | – | 1 | Report on Herbal Supplements in Russia |
"–" means we have no size for that place yet. 2033 values are projected from the 2023 size and the CAGR. Regions count only the countries we report on for trials.
Herbochem
Jarrow Formulas
Natural Organics Inc
NatureSmart LLC
NOW Health Group Inc
Nutrova
The Nature’s Bounty Co
Third Coast Herb Co
Swanson Health Products
The world Herbal Supplements market was worth about $82 Bn in 2023 and is projected to reach $170.6 Bn by 2033, growing 7.6% a year (CAGR).
The US is the largest of the 24 countries we cover, at $34.4 Bn in 2023. India grows fastest, at 10.6% a year.
ClinicalTrials.gov lists 264 active trials worldwide (recruiting, about to start or running), most of them in China, as of 10 Nov 2026.
PubMed lists about 12,436 papers on the topic since 2021.
Sources: market size and growth: Acuitas Health Analytics research (2023 base year, forecasts to 2033). Trials: ClinicalTrials.gov. Research: PubMed (US National Library of Medicine). Fetched 10 Nov 2026. Trials and papers are found by search words, so counts are a guide.