Glossary of Market Research & Public Health Terms

Market research

APAC: Asia-Pacific: East Asia, South Asia, Southeast Asia and Oceania.
Bn / Mn: Billion and million US dollars.
CAGR: Compound annual growth rate. The steady yearly growth rate that takes a market from its starting value to its end value.
Competitive landscape: Who competes in a market and how: products, pipeline, deals and strategy.
Drivers: Forces that push a market to grow, such as an ageing population or new technology.
End-user: Who uses the product or service, such as hospitals, clinics or home care.
Forecast period: The years a report projects. Ours run from 2023 to 2033.
Joint venture: A new business two or more companies set up and run together.
Key player: A company with a significant role in a market. Reports profile the leading ones.
M&A: Mergers and acquisitions. When companies combine or one buys another.
Market share: The part of total market revenue that one company or segment holds.
Market size: Total yearly revenue of a market, shown in US dollars.
Pipeline: Products still in development or testing that may reach the market later.
Region: A group of countries we report on together, such as APAC, Europe or Latin America.
Reimbursement: How insurers or governments pay back the cost of care or products.
Restraints: Forces that slow a market down, such as high costs or strict rules.
Segment: A slice of a market, for example by product type, end-user or region.

Epidemiology: The study of how diseases spread and who they affect, used to guide prevention.
Health communication: Messages and campaigns that help people make healthier choices.
Health equity: Everyone having a fair chance to be as healthy as possible.
Indicator: A measure used to track progress, such as vaccination rate or clinic visits.
Monitoring & Evaluation (M&E): Tracking a program while it runs (monitoring) and judging its results (evaluation).
Needs assessment: A study of a community to find its main health needs and gaps in care.
Policy analysis: Studying a health policy to see what it does, who it helps and how it could improve.
Program design: Planning a health program: its goals, activities, budget and how success is measured.
Surveillance: Ongoing collection of health data to spot outbreaks and trends early.