US
US Personalized Nutrition Market Industry Trends and Forecast to 2034: Segmented by (Basis, Product, Distribution Channel, Region) - Growth, Market Size, Future Prospects & Competitive Analysis, 2024-2034
US · 2024–2034 · estimates
Values shown here are estimates. Researched 2024 historical, 2025 base-year and 2026–2034 forecast values are prepared with the full report.
US (this report) at $8.13 Bn.
Canada at 13.8% a year.Source: Acuitas Health Analytics. Full methods, sources and usage terms come with report purchase.
$14.24 Bn total, 2026–2034
| Year | Market size | Change that year | Since 2025 |
|---|---|---|---|
| 2024 (estimate) | $7.27 Bn | — | — |
| 2025 (base) | $8.13 Bn | +$865.1 Mn | — |
| 2026 (forecast) | $9.10 Bn | +$968.0 Mn | +11.9% |
| 2027 (forecast) | $10.19 Bn | +$1.08 Bn | +25.2% |
| 2028 (forecast) | $11.40 Bn | +$1.21 Bn | +40.1% |
| 2029 (forecast) | $12.75 Bn | +$1.36 Bn | +56.8% |
| 2030 (forecast) | $14.27 Bn | +$1.52 Bn | +75.4% |
| 2031 (forecast) | $15.97 Bn | +$1.70 Bn | +96.3% |
| 2032 (forecast) | $17.87 Bn | +$1.90 Bn | +119.7% |
| 2033 (forecast) | $20.00 Bn | +$2.13 Bn | +145.8% |
| 2034 (forecast) | $22.38 Bn | +$2.38 Bn | +175.1% |
Estimates. Each year is projected from our earlier market estimate and its CAGR. Researched values come with the full report.
US (this report)
$8.13 Bn
Canada
$1.48 Bn
China
$1.41 Bn
Japan
$1.24 Bn
Germany
$568.1 Mn
France
$499.9 Mn
UK
$485.0 Mn
Italy
$491.5 Mn
Ecuador
$410.8 Mn
Brazil
$409.7 Mn
Spain
$362.1 Mn
Saudi Arabia
$359.1 Mn
India
$313.1 Mn
Mexico
$248.2 Mn
Australia
$239.2 Mn
Russia
$171.2 Mn
New Zealand
$161.9 Mn
South Africa
$124.1 Mn
UAE
$96.4 Mn
Egypt
$52.0 Mn
Philippines
$36.2 Mn
Malaysia
$31.8 Mn
Hong Kong
$31.1 Mn
Singapore
$24.4 Mn
Thailand
$23.5 Mn
Kenya
$14.3 Mn
Personalised nutrition uses tests of blood, DNA or the gut to give diet plans and supplements tailored to each person.
Key segments of the personalized Nutrition market include basis (Genetic, Microbiome and Blood Biomarkers) and product (Supplements, Meal Plans and Apps).
Growing interest in prevention, social media trends, ageing consumers, sports nutrition going mainstream and easy online shopping are driving the personalized Nutrition market.
Personalised nutrition, clinically tested ingredients and new formats such as gummies and drinks give the personalized Nutrition market strong room to grow.
Mixed scientific evidence, quality and safety concerns, strict health-claim rules and price competition hold back the personalized Nutrition market.
The personalized Nutrition market is moderately concentrated. Leading companies compete on product innovation, clinical evidence, pricing and geographic reach, and use partnerships and acquisitions to expand their portfolios.
Food and supplement rules, labelling and health-claim regulations govern personalized Nutrition products. Authorities such as the US FDA, EFSA and national food safety bodies set what can be sold and claimed in US.
What doctors and scientists are doing in Personalized Nutrition right now, from free public sources.
Sources: PubMed (US National Library of Medicine), ClinicalTrials.gov, World Bank. Fetched 12 Nov 2026. Papers and trials are found by search words, so the counts are a guide. Titles only; read each paper at its source.
[1] World Bank Open Data, Health spending per person (US$ per person). Retrieved 13 Nov 2026.
[2] World Bank Open Data, Doctors (per 1,000 people). Retrieved 13 Nov 2026.
[3] World Bank Open Data, People aged 65 and over (% of people). Retrieved 13 Nov 2026.
[4] PubMed, Papers added since 1 January 2021 matching this market. Retrieved 12 Nov 2026.
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